GOAL
Create fresh and modern brand for illustrations generation software to help users visualize their ideas fast and simple. 

WHO?
1) A digital marketing agency which works with content on a daily/weekly basis.
2) A product company which needs to run its marketing activities.

As soon as we found an image of a pen inside our naming everyone fell in love with this concept.

There were two main hypotheses.

The first one is for people who usually strives for fast win and who wants to get a new skill for their companies. For them we are a Creativity booster. We offer them an ability to come up with quality content by themselves, because we are the ones who immerses in a world of creativity and allows to get both an incredible result and that of usage enjoying.

The second one shows our brand as an online kaleidoscope for specialists like marketers, who already have a blurry vision because of trying to find the right visual among an infinite range of online illustrations. We offer them to feel not only good marketing specialists but also creators of something beautiful and engaging.  We are the ones who helps to Visualize ideas fast and easily.

Combining both hypotheses, we got a creative solution that reveals our mission of visualizing ideas. In other words, we bring our customer's ideas to life. They can be different with various attributes and shapes.

And, of course, don't forget about the various content styles.

As was mentioned, Airpen creates different visual content. So we came up with an idea how to combine our key visuals with other illustrations keeping an essence of our mission.